Current Media in Market

Caron's current advertising campaign is focused on driving consistent, viable leads at an efficient cost to fill beds. We want to leverage the right media mix and messaging to drive quality leads. Below is some of the creative currently running.

The campaign is targeting consumers, with specific attention to core/insurance programs. We are running campaigns in the following DMAs: Philly (which extends into Southern NJ); Harrisburg-Lancaster-Lebanon-York; Baltimore; DC-Hagerstown; Wilkes Barre-Scranton; and, Pittsburg/Johnstown-Altoona. Our Google paid search campaigns run in a slightly larger footprint than what is noted above. We'll continue to explore other DMAs during the course of the campaign.

Below you will find a sample of some of the creative that is running across various media channels. Some of these tactics will drive to landing pages that we’ve set up and can be seen here: https://www.caron.org/heart-of-care and https://www.caron.org/lost. These landing pages, over time will be modified/refined base on A/B testing that we conduct, alongside performance of metrics we've established for the pages.