Brad Sorte serves as the Chief Revenue Officer and Executive Vice President of the regional continuum for Caron Treatment Centers, as well as serving as part of the Caron Treatment Centers executive team. Brad is responsible for the performance, strategy and alignment of revenue operations at Caron and oversees the operations of Caron’s business development, sales, and admissions departments. He also oversees Caron’s seven regional recovery centers, located in states along the East Coast. In addition, he has oversight for the Caron Florida medical center and all non-residential services along the continuum.
His previous experience in business and clinical leadership, as the EVP and Managing Director of Caron’s Florida Continuum, continue to inform his work. He remains committed to his goal of providing a culture in which the business of healthcare never interferes with the fundamental needs of each individual client.
Brad began his career at Caron as a family therapist at Caron Renaissance and then a primary therapist at Ocean Drive. In those positions, he facilitated client group sessions, family workshops, and the Residential Family Program. He also worked closely with patients and families of high net worth to help address pre-existing barriers to recovery and achieve lasting systemic change. Drawing from that experience, Brad believes that for the best chance of success, each family member must participate and feel supported in the healing process.
Brad plays a significant role in addiction and behavioral healthcare as a featured speaker at conferences in the United States and abroad on topics ranging from family recovery and young adult addiction to the changing landscape of behavioral healthcare. He has been featured in The Palm Beach Post and Miami Herald, as well as various industry publications.
Brad is a board member of the Palm Beach Chapter of the Young Presidents Organization and the Florida Atlantic University’s School of Social Work Professional Advisory Board, as well as a member of the American College of Healthcare Executives. He serves as a board member and chair of the policy committee for the Florida Alliance for Recovery and as an advisory board member for the Delray Beach Drug Task Force. Brad holds a Master’s of Social Work degree and a Master’s of Business Administration degree, both from Florida Atlantic University. He has a Bachelor of Arts degree in psychology from Rice University and a Bachelor of Science degree in legal studies from Kaplan University.